Keller Williams market centers and regions across North America fundraise for KW Cares in order to provide emergency financial assistance to members of the KW family in need due to sudden emergencies. KW Cares also tithes to board-designated charities aligned with the mission and values of Keller Williams Realty and KW Cares.
Fundraising for KW Cares
Proceeds from KW Cares Fundraisers must benefit KW Cares 100 percent.
NOTE: In your advertising and during the event, you must clearly disclose to donors, sponsors, and the general public exactly how the money from your fundraiser will be distributed.
Fundraising for Associates in Need
Your market center can conduct a fundraiser for an associate in need. Proceeds must be given to the associate directly, this is considered a gift and donations are not tax deductible. When an applicant applies for a grant from KW Cares they need to indicate what the market center has done to support the applicant financially and in other ways. The market center should always be the first line of support for an associate in need in the spirit of “family helping family”.
Fundraising for Another Charity
KW Cares encourages market centers to raise money to benefit local charities. Consult directly with the chosen charity regarding their policies and procedures, and their receipting practices. The KW Cares logo and name may not be used in conjunction with fundraisers for other charities.